Author Archives: kaksiinnovations

Analysis of example press release: Catchy headline which says a lot with a few words. The supporting quote ads another layer of sincerity and personality to the press release. Needs a more direct call to action, the contact details at the bottom seem very optional. Haven’t written a description of their company, even a sentenceContinue reading “Week 9 – Marketing and PR”

Duolingo How is the app promoted? The app is promoted as a fun and effective way to learn a new language online and for free. What habit-forming features are highlighted and any others you can detect? You are firstly greeted with the external trigger of a log-in box and following that several language lessons whichContinue reading “Week 8 – Habit-Forming Products”

For the first session, we worked on finalising our app logo with a few changes made to adapt to our new pastel colour scheme of blues and yellows. We came together and decided that we didn’t quite like our first initial idea for a logo. We wanted to keep the theme of having the EarthContinue reading “Week 5, Session 1 – App Homescreen”

What key project management concepts and tools match the following definitions? SWOT Analysis Structured analysis of the strengths, weaknesses, opportunities, and threats of a product, brand, project, or organisation. Stakeholder Management The process of identifying the individuals or groups that are likely to affect or be affected by a project, and sorting them according toContinue reading “Week 4, Session 2 – Project Management”

We sorted out the appearance of our pages and added some text to describe each section. We also finished our company logo and app icon.

In this session we discussed logos and the importance of a distinct and recognisable logo, the most important part of an effective logo being it’s scalability. We looked at several different logos from large companies and considered what about them made them good logos and how company logos have evolve through time. Four logo types:Continue reading “Week 3, Session 2 – Logos”

This week we began to design the app icon and developed some preliminary ideas. We began to develop other ideas for the company name and the design. We chose an app template from google and from there learnt how to change the colour of the image and also how to give the box corners toContinue reading “Week 3, Session 1 – App Icon & Homescreen”

This week we focused on learning the basics of Indesign, such as placing an image and inserting/downloading fonts from external websites. We also learned how to distort images and create new pages. We also created our company name, ‘Kaksi’ meaning ‘two’ in Finnish. We decided to focus on the idea of being a duo andContinue reading “Week 2, Session 1 – Indesign Basics”

Website 1 – Alphapanda How would you evaluate the ways in which these companies/organisations present themselves? What is the overall look and feel of their on-line material? The website feels professional but invites interest with the large colourful images sliding across the page. Throughout the website you get an inclusive feel, with the words ‘weContinue reading “Week 2, Session 2 – Worksheet, Mission Statement & Company Values”