Analysis of example press release:
Catchy headline which says a lot with a few words.
The supporting quote ads another layer of sincerity and personality to the press release.
Needs a more direct call to action, the contact details at the bottom seem very optional.
Haven’t written a description of their company, even a sentence or two would improve this.
Draft press release:
Don’t just DREAM about those iconic film destinations, see them for yourself
A fresh new app connecting you to the cinematic world
Description
Download our app now to see for yourself!
(We will release this in film magazines such as Sight & Sound and Empire, and travel magazines like Wanderlust, National Geographic Traveller and Lonely Planet.)
Kaksi Innovations 