Website 1 – Alphapanda
How would you evaluate the ways in which these companies/organisations present themselves? What is the overall look and feel of their on-line material? The website feels professional but invites interest with the large colourful images sliding across the page. Throughout the website you get an inclusive feel, with the words ‘we are alpha panda’ introducing you to the page and as you scroll they provide further information about the company and detailed insights into the employees.
To what extent do they utilise social media effectively? In terms of social media, they promote their pages on the website and use their own hashtag #pandaquotes to encourage people to interact with the page and add another opportunity for customers to feel valued and listened to.
Website 2 – The Solid State
How would you evaluate the ways in which these companies/organisations present themselves? They have their tagline on the homepage in bold letters to let the user know what the website is about. “We make impactful film trailers that excite audiences“. This gives an exact description of the websites intent. When you scroll further down it shows you what critics say about the website, so you know that it has some legitimacy to it. This includes being Australia’s most awarded film marketing agency. It clearly takes pride on being such a well-thought-of company to the masses, and it wants you the audience to know that.
What is the overall look and feel of their on-line material? The website comes across already as a visual experience from the first initial look when loading up the website. Visually, it is a very attractive and eye catching to the audience. It gives a cinematic experience already from just seeing the website. The homepage is clearly designed to replicate a film poster, so that from then you know exactly what the website is regarding.
To what extent do they utilise social media effectively? They don’t really stand out with their social media, on the website they have their links at the bottom of their page to their social media. When you go on their Facebook, they tend to post monthly when they have any updates and you can make appointments with them through their website. Yet again, it is the same process on their Twitter except you can’t make appointments on there. With their Linkedin, YouTube and Vimeo, it is the same process with just the updates and a brief overview. They don’t tend to focus so much on the social media aspects of things.
Website 3 – Think Jam
How would you evaluate the ways in which these companies/organisations present themselves? What is the overall look and feel of their on-line material? At first glance the website page feels cluttered, with pictures of film posters consuming the entire page. Like Alpha Panda they use inclusive, personalised words such as ‘we’, ‘our’ and ‘us’ and suggests a successful and cooperative team behind the company. Their blog provides an extra dimension to the website which is current and interesting. They seem to promote themselves as successful and encourage jobs with the company, rather than pushing their social media as much as Alpha Panda does.
To what extent do they utilise social media effectively? Whilst their website does not seem to promote their social media pages their Twitter feed is current and relatable whilst also being professional and informative about the company.
Mission Statement – ‘We aim to provide quality experiences and services to inspire and encourage lovers of cinema.’
Our Company Values
Kaksi’s name derives from the Finnish word for ‘two’ and from the outset, the idea of unity and that we as humans are always better together has formed the basis of our aspirations. We aim to bring people together by the universal love of motion pictures and open a gateway into the world of cinema.
- Quality
- Teamwork
- Honesty
- Fun
Kaksi Innovations 